Jeremy Lin has burst out on the scene by leading the underperforming Knicks to five straight wins. |
Lin's play, however, is not only translating into wins for his team, he is generating mass revenue and excitement for the league. He has gotten the nation's largest city to become ecstatic about basketball, and in turn, his jersey is in higher demand than anybody else and ticket prices have skyrocketed up 27% for the Knicks. How has one man had such a tremendous effect?
The answer in my opinion is simply because he's Asian. There is no doubt that people have preconceived notions of what an NBA basketball player is supposed to look like, and there is no doubt that a 6'3 Asian-American man who graduated Harvard with a 3.1 GPA and is devoutly Christian does not fit the standard profile. He is simply breaking every stereotype, and that is exactly what makes Lin's story so incredible and inspirational.
One fan turns his Carmelo Anthony jersey in a Lin one. |
He is as meaningful to the Asians in America as Jackie Robinson was to Blacks because he is being that "trailblazer" who sets the way for many to follow. I'm not predicting Lin to continue his dominance or be a legendary figure as Jackie Robinson was, but culturally, his impact will be very similar, as I believe he has generated hope and inspiration for Asian-American basketball players to continue.
Ultimately, it doesn't matter if Lin's glory dies out and he returns to being a below average basketball player. His story has been blown up by the Internet and has reached everywhere, so his impact on the next generation has already been made.
It's very interesting that you bring up the point about how Lin's instant fame has been blown up by the Internet. I heard about a recent story in which a woman's negative comments online about her bank's new debit card fees attracted so much attention from others on social networking sites that the bank ended up not imposing the fees. Technology has a very high place in society today from basketball to banks. I also thought the reasons you bring up for why fans love Lin were very interesting. People seem to love someone different, and Lin comes from somewhat of an underdog story (he's been sleeping at his brother's house while playing D-League basketball before starting for the Knicks). Americans love an underdog.
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